I don't understand

Meet Tony Sinclair. He doesn't really exist. He's an actor in an ad campaign for Tanqueray. Their website introduces an "interview" with Mr. Sinclair this way: "Socialite extraordinaire, world traveler and the TANQUERAY Gin company's best find ever. Armed with a witty line and a cocktail shaker, Tony is the master of the mix for TANQUERAY Gin. While he's fast becoming the guest at parties around the globe, very little is known about the man himself."

Meet me. I'm not a socialite extraordinaire or a world traveller. I don't drink or particularly like alchoholic beverages. So the question is, how does this guy talk me into trying to buy what I don't want? If it weren't so hot outside, I'd probably drive straight down to the liquor store. Perhaps its the fop hair or the Joker-like grin, or just the idea of being a world traveller who schmoozes with celebrities all day long. But every time I see Tony at a party, I feel like saying, "Yes, I'm ready to tanqueray!"